Our Technology

Technology:

Acuity Mobile enables Spot Relevance™ - the ability to deliver the right marketing content, to the right person, at the right time, in the right location. Acuity Mobile accomplishes Spot Relevance™ through the Embedded Mobile Advertising Platform (EMAP). Developed in 2000 and patented in 2003, the EMAP Platform is a modular and scalable software architecture that:

• integrates seamlessly into existing marketing management systems
• securely manages user data and identity information
• includes a sophisticated preference engine that ensures delivery of content based on both relevance and user interest
• supports any carrier and wireless device

Embedded Mobile Advertising Platform:

The EMAP Platform enhances your marketing process by enabling real-time, interactive content delivery based on relevance - relevance of offer, recipient, date and time, and location. The platform leverages J2ME, BREW, and PocketPC technology, and includes a rich set of APIs for ease of integration, scalability, and compatibility with today's mobile devices.

The process of delivering Spot Relevance™ with your targeted marketing content is straightforward with the EMAP:

1. Define the target area (geographic location) for your offer.
2. Develop the content that should be sent.
3. An unobtrusive Java applet on the mobile device "checks in" periodically with your server.
4. When the server confirms location and user profile match campaign settings, content is pushed to the user.
5. The user can respond via a mobile device immediately to the offer.
6. User activity is tracked and leveraged by Acuity Mobile's intelligent Preference Engine to continually hone content delivery to each particular user.

EMAP enables highly targeted marketing campaigns to be easily developed and launched, with just a few keystrokes. Other key benefits of the EMAP Platform include:

• Always On, Always Relevant Content Delivery - Service is real-time, and interactive so users can immediately respond to an offer, book a reservation, or connect to relevant information via single key clicks on the phone.
• Improves with Use - All user response is tracked and used to augment the system's understanding of the user's preferences and interests to improve accuracy and to populate the client's customer database.
• Easy Adoption - The platform is compatible with a wide range of devices and carriers.
• Pull & Push - The platform enables a marketing service to operate in both "pull" mode (user initiated), and "push" mode (system initiated - when the system believes there is an ideal offer or piece of information to send to the user).
• Total Relevance - The platform manages content and associated advertising so that consumers will benefit from timely and relevant delivery of both content and marketing offers. This relevance yields enhanced consumer satisfaction, better usage, and improved response rates.

Powered by an Intelligent Preference Engine:

Based upon sophisticated statistical and predictive algorithms, the Acuity Mobile Preference Engine can mine multiple data sources to access any consumer information available. This enables the engine to determine the right types of content or offers to present to users. An open architecture provides simple integration into client systems as well as third party databases of consumer data, ensuring that all available information is utilized and that all delivered content is relevant for the user.

Privacy of User Data is Critical:

User identity protection and data security are paramount. Acuity's EMAP Platform ensures that confidential data is immediately purged and/or data access is strictly limited to authorized users. A bifurcated server architecture permanently separates user identity from any usage and location data, guaranteeing confidential information is secure. And, marketers, clients, and operators have access to the demographic data they need to plan and monitor campaigns, without compromising user data.