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July 22, 2008 - YPARTNERSHIP AND ACUITY MOBILE FORM ALLIANCE TO DEVELOP INNOVATIVE MOBILE MARKETING PROGRAMS
Ypartnership, America’s leading marketing services agency specializing in serving clients in the travel and leisure industries, and Acuity Mobile, a leading provider of mobile marketing solutions, announced today a strategic alliance to collaboratively develop mobile marketing programs for clients in the travel, leisure and entertainment industries. Read more...
June 16, 2008 - G.A. Wright Taps Acuity as Mobile Marketing Solutions Partner
Acuity Mobile to Help G.A. Wright Gaming and Hospitality Clients Implement Industry-Leading Mobile Marketing Platform for Targeted Loyalty Campaigns Read more...
May 8, 2008 - Automotive Marketing Leader NewStream International Selects Acuity Mobile to Add Intelligence and Location Awareness to On Premise Sales Solutions
Acuity’s eMAP Platform Chosen to Provide Advanced Location Targeting and Mobile Marketing Solutions for Auto Dealerships Read more...
April 22, 2008 - Acuity Mobile Partners with AlphaTrek to Provide Advanced Location Targeting for Mobile Marketing Clients; Expands Patent Portfolio
Acuity Mobile Inc., a leading provider of mobile marketing solutions, today announced a new partnership with AlphaTrek, a technology firm specializing in real-time location services. Acuity will combine its Embedded Mobile Advertising Platform (EMAP) with AlphaTrek’s superior tracking technology to deliver precision mobile marketing opportunities for its clients with an accuracy range of 3-5 feet. Read more...
March 26, 2008 - Acuity Mobile Adds Depth, Experience to Senior Team with Hiring of Eric Ashman as Vice President of Engineering
Acuity Mobile, a leading provider of mobile marketing solutions, today announced the hiring of Eric Ashman as Vice President of Engineering. Ashman, a seasoned technology executive and entrepreneur will be responsible for growing Acuity's development and production infrastructures; hiring and supervising new developers and technical project managers; and participating in the strategic planning process. Read more...
February 27, 2008 - State Invests in Innovative Mobile Marketing Firm
Governor Martin O'Malley announced today that Acuity Mobile Inc., an innovative mobile marketing firm, has received an investment from the Maryland Department of Business and Economic Development (DBED). The company, whose patented technology was recently featured on the TODAY show, is the developer of the Embedded Mobile Advertising Platform (EMAP), which delivers sponsored content and offers, like ads, coupons and news, to mobile phones. Read more...
February 4, 2008 - NAVTEQ Invests in Acuity Mobile to Further Expand Advertising Capabilities
NAVTEQ, a leading
global provider of digital maps for vehicle navigation and locationbased
solutions, has made an equity investment in Acuity Mobile,
Inc., which specializes in mobile location-based advertising
delivery. NAVTEQ has also extended its licensing of Acuity Mobile
technologies. NAVTEQ has extensive capabilities in mobile
advertising; this investment and the resulting collaboration will
enable NAVTEQ to enhance its ability to meet the growing
demand for interactive advertising delivered seamlessly onto
location-aware devices. Further, this agreement will make for a
keener expertise and insight into the interactive advertising space.
Read more...
June 11, 2007 - Acuity Mobile Announces New Corporate Headquarters in Washington Metro Region
Acuity Mobile, the leading provider of targeted wireless marketing technology, today announced the opening of its new headquarters in Greenbelt, Maryland, to support its rapid expansion in the U.S market. The new facility will accommodate additional research and development resources focused on further enhancing Acuity';s patented Embedded Mobile Advertising Platform (EMAP). These resources will ensure that EMAP continues to meet the needs of the rapidly evolving mobile marketing space. Read more...
May 21, 2007 - Acxiom Corporation and Acuity Mobile Partner to Power Targeted Mobile Marketing Solutions
Acuity Mobile and Acxiom Corporation today announced a powerful new mobile marketing solution that integrates world-class consumer data and behavioral analytics with the industry's leading real-time mobile content delivery platform. The new mobile marketing solution exceeds current industry offerings by marrying Acxiom's data and analytical capabilities with Acuity Mobile's location-based technology and Spot Relevance offering the ability to deliver mobile content to the right user based on time, context, location and user preferences. Read more...
May 1, 2007 - Leading Consumer Privacy Expert Joins Acuity Mobile's Board of Advisors
Acuity Mobile, a leading provider of targeted mobile content delivery technology, today announced the addition of Alan Chapell as a new Board member and executive advisor. Mr. Chapell will advise Acuity Mobile on the latest issues surrounding the privacy of mobile users, with the goal of protecting the consumers user experience and supporting continued adoption of mobile marketing applications by users and wireless service providers. Read more...
April 16, 2007 - Acuity Mobile Launches Next Generation Mobile Advertising Platform to Deliver Spot Relevance™
Acuity Mobile, a leading provider of mobile marketing content delivery technology, today unveiled the next generation of its Embedded Mobile Advertising Platform (EMAP) that delivers Spot Relevance™ - the capacity to target the right content to the right person, at the right time and in the right location. EMAP 4.0s patented technology meets the challenges of mobile content delivery through ease of deployment, customization and enhanced analytical tools that allow the EMAP Preference Engine to learn over time and supply the end user with increasingly relevant content and advertising. Read more...
March 26, 2007 - NAVTEQ's Traffic.com Selects Acuity Mobile to Drive Next Generation Mobile Advertising:
Acuity Mobile, a leading provider of mobile marketing content delivery technology, announced today its EMAP technology has been selected for the embedded mobile advertising for Traffic.com, a NAVTEQ (NYSE: NVT) company. Traffic.com, a leading provider of real-time personalized traffic information for drivers coast-to-coast, was recently acquired by NAVTEQ, a leading global provider of digital maps for vehicle navigation and location-based solutions. Read more...
February 27, 2007 - Acuity Mobile Bolsters Executive Team with Addition of New Chief Operating Officer:
Acuity Mobile today announced the expansion of its executive team with the addition of Gregg Smith as chief operating officer and executive vice president. In this new position, Smith will oversee company operations and help chart overall corporate strategy and financial management. Read more...
August 5, 2008
Get in the Game: Today's Mobile Marketing Landscape
Indian Gaming Magazine
July 29, 2008
Ypartnership and Acuity Mobile form alliance
Hotel & Motel Management
June 23, 2008
Acuity Mobile, G.A. Wright partner for loyalty programs
Mobile Marketer
May 1, 2008
The Mobile Marketing Revolution: Get in the Game or Get Left Behind
Casino Enterprise Management Magazine
April 29, 2008
Acuity Mobile Partners with AlphaTrek to Provide Advanced Location Targeting for Mobile Clients, Expand
Directions Magazine
April 23, 2008
Acuity Mobile allies with AlphaTrek for precision mobile marketing
Mobile Marketer
February 7, 2008
NAVTEQ Invests in Acuity Mobile
Mobile Marketer
February 6, 2008
Digital map provider extends license agreement with Acuity Mobile
Washington Business Journal
February 5, 2008
NAVTEQ Invests in Acuity Mobile to Further Expand Advertising Capabilities
CNNMoney.com
February 5, 2008
Q&A with Gregg Smith, CEO at Acuity Mobile
GPS Business News
October 2007
New at the Top: Gregg Smith
Washington Post
We know where you are, now shop
amNY.com
September 2007
Calling For Revenue Generation
Hotels Magazine
August 2007
Acuity aims to connect big brands with loyal customer base via mobile
RCRWireless News
June 2007
Acuity Mobile moves corporate office from Montgomery to Prince George's
Washington Business Journal
May 2007
Acuity, Acxiom partner on mobile marketing
Fierce Mobile Content
May 2007
Marketing deal could generate more mobile ads
Computerworld
Coming soon: More ads on cellphones
InfoWorld
April 2007
Acuity Launches EMAP 4.0 for Targeted Mobile Ads
Charged
Acuity Unveils Version 4
Mobile Marketing Magazine
Acuity Mobile Launches EMAP 4.0 Mobile Advertising Platform
Fierce Mobile Content
March 2007
Acuity Mobile in Mobile Marketing Magazine
Mobile Marketing Magazine
Online Publishers Association High on Promise of Mobile
Online Media Daily
Acuity Mobile Expands Exec Team by Adding Operations Chief
Washington Business Journal
May 15, 2008
Acuity Mobile to Present at Capital Connection 2008
Mid-Atlantic Venture Association
April 22, 2008
Acuity Mobile Featured in TeqCorner Panel
GPS Patrol
Acuity Mobile will be at CTIA Wireless in Navteq's Advanced Solutions Area (Booth #1661)
April 1, 2008 through April 3, 2008
Las Vegas Convention Center
Read more...
Acuity Mobile Replies to Business Week's Article: The Sell-Phone Revolution
BusinessWeek, April 2007
Nickname: Gregg
Review: Catherine, thanks so much for your posting on the pros and cons of
marketing content being delivered to a cell phone or mobile device. This is an
area where the potential for growth is apparent, but only with the right approach.
People do not want spam especially on an item as personal as their cell phone, leading
to one of the biggest hurdles to wide-spread adoption. Customer confidence. To achieve
this, you must start with the individual and deliver content based on Spot Relevance ?.
In other words, deliver content based on: ? User Preferences and Interests (Opt-In) ?
Date and Time ? Location ? User behavior over time (Analytics) While other companies
are focusing on the mass mobile market, I believe that targeting a group of users who
are affiliated with an specific entity who is interested in receiving offers will bring
the greatest response rate and increase adoption. Gregg Smith, EVP, Acuity Mobile
Date Reviewed: Apr 24, 2007 11:47 PM
Read more...