Powered by an Intelligent Preference Engine

Based upon sophisticated statistical and predictive algorithms, the Acuity Mobile Preference Engine can mine multiple data sources to access any consumer information available. This enables the engine to determine the right types of content or offers to present to users. An open architecture provides simple integration into client systems as well as third party databases of consumer data, ensuring that all available information is utilized and that all delivered content is relevant for the user.

Privacy of User Data is Critical

User identity protection and data security are paramount. Acuity's EMAP Platform ensures that confidential data is immediately purged and/or data access is strictly limited to authorized users. A bifurcated server architecture permanently separates user identity from any usage and location data, guaranteeing confidential information is secure. And, marketers, clients, and operators have access to the demographic data they need to plan and monitor campaigns, without compromising user data.

Acuity Mobile has invested heavily in innovation as exemplified by its patents covering the delivery of information to a specified geographic location leveraging user preferences. This broad coverage extends to both mobile and stationary devices (e.g., cell phones, smart phones, car navigation systems, futuristic wristwatches, desktop PCs, and any new devices yet to be developed). Also, the patents are agnostic in terms of how user location is determined (GPS, RF, etc.) and the communications technology (wifi, wimax, CDMA, GSM, etc.) used to reach the user. The patents serve to reinforce clearly that Acuity Mobile is currently and will continue to be the leader in location-aware information delivery for years to come.