Utah Jazz Selects Acuity Mobile as Mobile Marketing Provider

Acuity Mobile to Provide NBA Team with Complete Suite of Intelligent Mobile Marketing Services; Platform for myJazz Mobile Program, In-Game Promotional Campaigns

Greenbelt, Md. – October 21, 2008 – Acuity Mobile, Inc., a leading provider of intelligent mobile marketing solutions, today announced it has been selected by the Utah Jazz of the National Basketball Association to power myJazz Mobile, an exciting and interactive new platform of mobile news, information and offers. The program will launch with the start of the 2008-2009 season at the end of October.

“We aim to provide the ultimate fan experience and that’s why we chose Acuity Mobile,” said Eric Schulz, vice president of marketing for the Jazz. “Acuity’s advanced technology will help the Jazz inform and interact with our passionate fans, no matter where they are.”

Fans will be able to sign up for myJazz Mobile on the official team website, www.nba.com/jazz, or at home games at EnergySolutions Arena. Members will then gain access to a free array of real-time information, including game alerts, stats, scores, and team and player news; as well as special offers such as discounted merchandise, all delivered directly to their mobile device. The myJazz Mobile program will initially roll out as a text messaging (SMS) campaign, with full mobile web functionality, including a custom application, available later in the season.

During home games, Jazz fans, well known as among the most passionate and knowledgeable in the league, will also be able to participate in a variety of contests and promotions. In partnership with AT&T, fans will be able to respond via text to trivia questions from arena video monitors. Additional features, including in-game seat upgrades, special events and other promotions, will be unveiled continually throughout the season

“The mobile device is an ideal opportunity for the Jazz to connect directly with fans,” said Alan Sultan, President of Acuity Mobile. “We are very excited to use the breadth of our mobile marketing capabilities to deliver a highly relevant and interactive mobile experience for Jazz fans.”

For more information about Acuity Mobile, please visit www.acuitymobile.com.

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Media Contact:
Dave Clossey
Abel Communications for Acuity Mobile
(410) 466-0049
dclossey@abelcommunications.com