News: Press Releases
May 8, 2008 - Automotive Marketing Leader NewStream International Selects Acuity Mobile to Add Intelligence and Location Awareness to On Premise Sales Solutions
Acuity’s eMAP Platform Chosen to Provide Advanced Location Targeting and Mobile Marketing Solutions for Auto Dealerships
Read more...
April 22, 2008 - Acuity Mobile Partners with AlphaTrek to Provide Advanced Location Targeting for Mobile Marketing Clients; Expands Patent Portfolio
Acuity Mobile Inc., a leading provider of mobile marketing solutions, today announced a new partnership with AlphaTrek, a technology firm specializing in real-time location services. Acuity will combine its Embedded Mobile Advertising Platform (EMAP) with AlphaTrek’s superior tracking technology to deliver precision mobile marketing opportunities for its clients with an accuracy range of 3-5 feet.
Read more...
March 26, 2008 - Acuity Mobile Adds Depth, Experience to Senior Team with Hiring of Eric Ashman as Vice President of Engineering
Acuity Mobile, a leading provider of mobile marketing
solutions, today announced the hiring of Eric Ashman as Vice President of Engineering. Ashman, a seasoned
technology executive and entrepreneur will be responsible for growing Acuity's development and production
infrastructures; hiring and supervising new developers and technical project managers; and participating in the
strategic planning process.
Read more...
February 27, 2008 - State Invests in Innovative Mobile Marketing Firm
Governor Martin O'Malley announced today that Acuity Mobile Inc., an innovative mobile marketing firm, has received an investment from the Maryland Department of Business and Economic Development (DBED). The company, whose patented technology was recently featured on the TODAY show, is the developer of the Embedded Mobile Advertising Platform (EMAP), which delivers sponsored content and offers, like ads, coupons and news, to mobile phones.
Read more...
February 4, 2008 - NAVTEQ Invests in Acuity Mobile to Further Expand Advertising Capabilities
NAVTEQ, a leading
global provider of digital maps for vehicle navigation and locationbased
solutions, has made an equity investment in Acuity Mobile,
Inc., which specializes in mobile location-based advertising
delivery. NAVTEQ has also extended its licensing of Acuity Mobile
technologies. NAVTEQ has extensive capabilities in mobile
advertising; this investment and the resulting collaboration will
enable NAVTEQ to enhance its ability to meet the growing
demand for interactive advertising delivered seamlessly onto
location-aware devices. Further, this agreement will make for a
keener expertise and insight into the interactive advertising space.
Read more...
June 11, 2007 - Acuity Mobile Announces New Corporate Headquarters in Washington Metro Region
Acuity Mobile, the leading provider of targeted wireless marketing technology, today announced the
opening of its new headquarters in Greenbelt, Maryland, to support its rapid expansion in the U.S market.
The new facility will accommodate additional research and development resources focused on further
enhancing Acuitys patented Embedded Mobile Advertising Platform (EMAP). These resources will ensure
that EMAP continues to meet the needs of the rapidly evolving mobile marketing space.
Read more...
May 21, 2007 - Acxiom Corporation and Acuity Mobile Partner to Power Targeted Mobile Marketing Solutions
Acuity Mobile and Acxiom Corporation today announced a powerful new mobile marketing
solution that integrates world-class consumer data and behavioral analytics with the
industrys leading real-time mobile content delivery platform. The new mobile marketing
solution exceeds current industry offerings by marrying Acxioms data and analytical
capabilities with Acuity Mobiles location-based technology and Spot Relevance offering
the ability to deliver mobile content to the right user based on time, context, location
and user preferences.
Read more...
May 1, 2007 - Leading Consumer Privacy Expert Joins Acuity Mobiles Board of Advisors
Acuity Mobile, a leading provider of targeted mobile content delivery technology, today
announced the addition of Alan Chapell as a new Board member and executive advisor. Mr.
Chapell will advise Acuity Mobile on the latest issues surrounding the privacy of mobile
users, with the goal of protecting the consumers user experience and supporting continued
adoption of mobile marketing applications by users and wireless service providers.
Read more...
April 16, 2007 - Acuity Mobile Launches Next Generation Mobile Advertising Platform to Deliver Spot Relevance™
Acuity Mobile, a leading provider of mobile marketing content delivery technology, today
unveiled the next generation of its Embedded Mobile Advertising Platform (EMAP) that delivers
Spot Relevance™ - the capacity to target the right content to the right person, at the
right time and in the right location. EMAP 4.0s patented technology meets the challenges of
mobile content delivery through ease of deployment, customization and enhanced analytical
tools that allow the EMAP Preference Engine to learn over time and supply the end user with
increasingly relevant content and advertising.
Read more...
March 26, 2007 - NAVTEQ's Traffic.com Selects Acuity Mobile to Drive Next Generation Mobile Advertising:
Acuity Mobile, a leading provider of mobile marketing content delivery technology,
announced today its EMAP technology has been selected for the embedded mobile advertising
for Traffic.com, a NAVTEQ (NYSE: NVT) company. Traffic.com, a leading provider of real-time
personalized traffic information for drivers coast-to-coast, was recently acquired by NAVTEQ,
a leading global provider of digital maps for vehicle navigation and location-based solutions.
Read more...
February 27, 2007 - Acuity Mobile Bolsters Executive Team with Addition of New Chief Operating Officer:
Acuity Mobile today announced the expansion of its executive team with the addition of
Gregg Smith as chief operating officer and executive vice president. In this new
position, Smith will oversee company operations and help chart overall corporate
strategy and financial management. Read more...
<%--
February 27, 2007 - Acuity Mobile Bolsters Executive Team with Addition of New Chief
Operating Officer
Wireless Industry Veteran Gregg Smith Brings Over 20 Years Executive Experience
Potomac, MD, February 27, 2007 - Acuity Mobile, a leading provider of targeted mobile
content delivery technology, announced today the expansion of its executive team with the
addition of Gregg Smith as chief operating officer and executive vice president. In this
new position, Smith will oversee company operations, in addition to helping chart overall
corporate strategy and financial management.
"Gregg brings tremendous value to our management team with his deep managerial and operational
experience combined with his strong wireless background," said Alan Sultan, co-founder and
president of Acuity Mobile. "We are thrilled that he has agreed to join Acuity Mobile's
team at this important juncture in the company's development."
Smith brings over 20 years experience, 15 of which have been dedicated to software development
and content delivery within the wireless industry. Smith served in senior positions at a number
of companies including president of Aether Systems, where he grew annual revenue to over $50
million and led that company's divesture to Telecommunication Systems (TCS.) At TCS he led
the Enterprise Solutions division, spearheading the development of new mobile applications.
He has extensive experience in corporate development and strategy, sales and operations.
"The opportunity presented by targeted mobile marketing is tremendous, and doing it correctly
will allow this exciting market to finally take off," said Smith. "While other companies are
struggling to claim their market share, I believe Acuity is well positioned to stake a leading
position due to our patented technology platform that powers targeted content delivery based
on location, time and user preference."
About Acuity Mobile
Acuity Mobile is a leading provider of mobile marketing content delivery solutions. Acuity
Mobile's Embedded Mobile Advertising Platform (EMAP) is a patented technology that enables
Spot Relevance™ - the ability to deliver targeted marketing content to the right person,
at the right time, in the right location. EMAP technology is used by carriers, advertisers
and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.)
is delivered directly to mobile users based on their interests, time of day and geographic
location. The technology behind EMAP was first developed in 2000 and patent
protected since 2003. Acuity Mobile harnesses the power of mobility to improve content
delivery for marketers and their consumers. For more information, please visit
www.acuitymobile.com.
Media Contact: Shany Seawright, 301-408-4500,
sseawright@gotostrategic.com
--%>