Acuity Mobile’s patented Embedded Mobile Advertising Platform (eMAP) enables the delivery of targeted content- advertisements, coupons, offers, news, and other information directly to a mobile device based on the user’s interest and location. eMAP is strictly an end-user opt-in platform designed to be unobtrusive and to give the end-user a high degree of control over the mobile experience. eMAP can reach end-users in a variety of ways; via an application the user downloads to their wireless device, via text messaging and via the mobile web.

The Mobile Content Editor (MCE) is the interface that permits marketers and content providers to easily and quickly compose, target, post, and monitor rich message content into the system for subsequent targeted delivery to end-users.

We call each vehicle by which marketers can reach the mobile consumer using the MCE console a miZONE.

Downloadable software that runs on the mobile device which connects end users to the system. The application periodically contacts the eMAP server for relevant content which is displayed in a rich graphical/audible format. This describes the application operating in “Push” Mode. End users can also engage the appication for relevant information, content, and offers on a ”Pull” basis- anytime, anywhere.

Using the MCE marketers and content providers can create and send targeted text messages. Text messaging allows for the delivery of coupons and offers, alerts, product info, event reminders and can engage users through trivia games, voting, and polling. Text messaging through eMAP can either be used to enhance the APP or can act as an alternative to the APP whichever the marketer or end-user prefers.

The content created and executed in the MCE is systematically available for posting as WAP pages. This enables a third mechanism, the mobile device’s web browser by which end users can receive relevant content. These WAP pages can serve an existing mobile website, an eMAP generated mobile website, or can be sent to end users via a link in a text message.