Starting now, only Acuity Mobile’s eMAP can help you achieve Spot Relevance™. Reach your customers and prospects everywhere they need to be, measure resulting business impact quickly, and build future-proofed solutions — all at your company’s pace.

eMAP helps marketing and content decision makers to:

• Increase qualified leads and transaction conversion efficiently
• Save $$$ from optimal targeting that can be reallocated in marketing budget
• Ensure competitors cannot gain sustainable advantage if your enterprise is first to market
• Future-proof mobile marketing investment at your company’s pace
• Sizably and measurably increase retention/recall of company messaging
• Increase usability of data collected
• Drive increased sales of perishable products

eMAP is powered by the patented Embedded Mobile Advertising Platform which enhances your marketing process by enabling real-time, interactive content delivery based on relevance - relevance of offer, recipient, date and time, and location. The platform leverages J2ME, BREW, and PocketPC technology, and includes a rich set of APIs for ease of integration, scalability, and compatibility with today's mobile devices. Also, the platform uses algorithms that process company parameters such as business goals, customer segmentation and time of day along with user profiles containing interests, activities and location to deliver Spot Relevance.

The process of delivering Spot Relevance™ with your targeted marketing content is straightforward with eMAP:

1. Define the target area (geographic location) for your offer.
2. Develop the content that should be sent.
3. An unobtrusive applet on the mobile device "checks in" periodically with your server.
4. When the server confirms location and user profile match campaign settings, content is pushed to the user.
5. The user can respond via a mobile device immediately to the offer.
6. User activity is tracked and leveraged by Acuity Mobile's intelligent Preference Engine to continually hone content delivery to each particular user.

EMAP enables highly targeted marketing campaigns to be easily developed and launched, with just a few keystrokes. Other key benefits of the EMAP Platform include:

• Always On, Always Relevant Content Delivery - Service is real-time, and interactive so users can immediately respond to an offer, book a reservation, or connect to relevant information via single key clicks on the phone.
• Improves with Use - All user response is tracked and used to augment the system's understanding of the user's preferences and interests to improve accuracy and to populate the client's customer database.
• Easy Adoption - The platform is compatible with a wide range of devices and carriers.
• Pull & Push - The platform enables a marketing service to operate in both "pull" mode (user initiated), and "push" mode (system initiated - when the system believes there is an ideal offer or piece of information to send to the user).
• Total Relevance - The platform manages content and associated advertising so that consumers will benefit from timely and relevant delivery of both content and marketing offers. This relevance yields enhanced consumer satisfaction, better usage, and improved response rates.