Acuity Mobile delivers Spot Relevance™ - the ability to deliver the right marketing content, to the right person, at the right time, in the right location. Acuity Mobile provides Spot Relevance™ using eMAP, a product powered by the Embedded Mobile Advertising Platform. Developed in 2000 and patented in 2003, the EMAP Platform features modular and scalable software architecture that:

• integrates seamlessly into existing marketing management systems
• securely manages user data and identity information
• includes a sophisticated preference engine that ensures delivery of content based on both relevance and user interest
• supports any carrier and wireless device
• future-proofs an organization for further development at the company’s pace

Who cares about Spot Relevance? Often marketing and content decision makers are looking to collect and monetize customer data, focus on addressable advertising in new mediums and use business intelligence to govern their marketing activities. eMAP provides Spot Relevance that helps these decision makers and their organizations achieve all of these objectives right now.

The Embedded Mobile Advertising Platform (eMAP) Determines the Right Content, Offer or Advertisement Based on Five Dimensions:

In Real Time, the Platform’s Preference Engine Correlates all of These Dimensions to Determine the Right Content to Deliver—THIS IS “Spot Relevance”