Technology: Architecture Overview

Powered by an Intelligent Preference Engine

Based upon sophisticated statistical and predictive algorithms, the Acuity Mobile Preference Engine can mine multiple data sources to access any consumer information available. This enables the engine to determine the right types of content or offers to present to users. An open architecture provides simple integration into client systems as well as third party databases of consumer data, ensuring that all available information is utilized and that all delivered content is relevant for the user.

Privacy of User Data is Critical

User identity protection and data security are paramount. Acuity's EMAP Platform ensures that confidential data is immediately purged and/or data access is strictly limited to authorized users. A bifurcated server architecture permanently separates user identity from any usage and location data, guaranteeing confidential information is secure. And, marketers, clients, and operators have access to the demographic data they need to plan and monitor campaigns, without compromising user data.